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  • 06.15.11 :: 

    WARNER BROS. CONSUMER PRODUCTS ENLISTS ALTER EGO DESIGNER, ERIKA WALTON, TO PRODUCE LINE OF HIGH-END JEWELRY

    • Whimsical Accessories will Feature Characters from Looney Tunes, Hanna-Barbera and DC Comics Super Heroes

      Warner Bros. Consumer Products (WBCP) announced today a partnership with Alter Ego designer, Erika Walton, for an affordable collection of women’s high-end jewelry featuring characters from Looney Tunes, Hanna-Barbera and the DC Comics Super Heroes. The jewelry is designed using both vintage and new toy products to create this new whimsical line of accessories featuring the Warner Bros. characters.

      The Looney Tunes and DC Comics collections, which include necklaces and bracelets, are available now on the Alter Ego website and at high-end boutiques across the nation. Stay tuned for the Hanna-Barbera collection.

      Retail prices for the jewelry line range from $65-$200, with super hero necklaces starting at $65 and Looney Tunes necklaces starting at $150.

      “Whether it’s the animated fun of the Looney Tunes and Hanna-Barbera characters or the super heroic attributes of DC Comics, our portfolio is rich with iconic characters that translate effortlessly into the world of fashion,” said Karen McTier, Executive Vice President, Domestic Licensing and Worldwide Marketing at Warner Bros. Consumer Products.  “We’re excited to add Erika Walton Jewelry to our partner base as her collections always prove to be unique and especially fun.”

      We’re so excited to team up with Warner Bros. Consumer Products,said Erika Walton, Alter Ego’s designer and founder. I decided to do this collection because summer is such a perfect time to explore new trends and express yourself.  Invoking fun characters from Looney Tunes, Hanna-Barbera and DC Comics Super Heroes is a great way to do it!”


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